Instagram, the social media platform primarily used for sharing photos and videos, has undergone numerous updates over the years. From its inception in 2010 to now, Instagram has added various features like filters, stories, IGTV, and more. With over a billion active users globally every month, it’s no surprise that Instagram is continuously evolving to cater to its audience’s needs.
From being able to add audio music to notes, sending GIFs as comments, and sharing reels like never before – Instagram is making waves with its latest updates.
In this article, we’ll be taking a closer look at some of the most significant changes on Instagram that have taken place in 2023. Whether you’re an avid & professional user or a casual scroller, these updates are bound to pique your interest and get you excited about what’s next for this popular social media platform.
Instagram launches GIFs in Comments.
One of the most significant updates is the addition of GIF comments. This feature allows users to add animated GIFs as comments on posts, making conversations more fun and engaging. It adds an extra layer of expression and creativity to interactions on the app.
Instagram launches Notes Music.
The next update involves notes, where audio music can now be added, making it easier for users to create engaging content with a background track that fits their mood or message. This feature opens up many possibilities for influencers and creators who want to add a little extra flair to their posts. Additionally, sharing gifts on reels is now possible, which adds another layer of personalization and creativity for users looking to make unique reels that stand out from the crowd.
The emergence of Influencer marketing.
Another exciting update on Instagram is the emergence of influencer marketing as a major trend. Many brands are now partnering with influencers on Instagram to reach their target audiences more effectively in the landscape of digital transformation.
New Collaborative Collections
Another exciting update comes with collaborative collections on Instagram. Collaborative collections will allow users to collaborate on themed image or video galleries that can be shared publicly or kept private between collaborators. Collaboration could range from planning events like weddings and parties or sharing inspirational content with friends or family members.
Turn on and off audio & video on Instagram Live.
One of the latest updates that Instagram introduced is the ability to turn off audio and video on Instagram Live. This feature enables users to go live without sharing their audio or video feed, providing them with more privacy and control over their content.
With this new update, users can choose whether to share their audio or video when going live on Instagram. The option allows for greater flexibility, especially for those who want to broadcast themselves without showing their face or speaking aloud. Additionally, this feature is also ideal for people who are shy about going live but still want to engage with their followers without feeling uncomfortable.
This new update is a testament to Instagram’s commitment to enhancing customer experience by providing them with more options and control over how they share content on the platform.
Remix option for Reels.
In 2023, Instagram announced yet another update to its platform – the Remix option for Reels. The Remix option allows users to create their take on other people’s reels by recording alongside them.
With this new feature, users can now engage more creatively with their content and add their personal touch to other people’s reels. This would be especially useful in creating duets or collaborations between creators that want to showcase their skills in a fun way. Users can also use this feature as a tool for marketing and promotion of brands on Instagram.
Add multiple links to your Instagram bio.
Instagram has recently introduced a new feature that allows users to add multiple links to their Instagram bio. This update is a game-changer for brands and businesses that use Instagram as part of their marketing strategy. Previously, users could only add one clickable link in their bio, which made it difficult to direct followers to specific pages or products.
With the introduction of this new feature, businesses can now add up to 5 clickable links in their Instagram bio. This means they can easily direct followers to different sections of their website or other social media profiles, making it easier to find what they are looking for. For example, a brand can now include links to its e-commerce store, blog page, YouTube channel, and more.
This update also benefits influencers who work with multiple brands as they can now share all the relevant links in one place without having to constantly change the link in their bio.
In conclusion, Instagram’s recent updates have brought in a lot of new features for users to explore. As we continue navigating these uncharted waters, seeing what additional changes are in store for Instagram enthusiasts worldwide will be exciting.
So why not update your app today to experience all the latest features firsthand?