Digital media is any media encoded in machine-readable formats. It can be created, viewed, distributed, modified, and preserved on digital electronic devices. Digital can be defined as any data represented with a series of digits. It refers to a method of broadcasting or communicating information broadcasted to us through a screen and includes text, audio, video, and graphics transmitted over any screen connected to the internet.

It is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as emails, websites, social media, web apps, mobile apps, and search engines to display advertisements and messages to audiences.