The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value, and uniqueness of the product or service you have developed.

The name of your business is one of the few constants that will get more use and longevity than any other investment you make in your business. The trick is to get it right the first time, as a poor choice of business name could potentially limit or even negatively affect your business. Committing to a business name can be daunting; however, the right choice can be the key to your success.