BRANDING
When consumers can buy just about anything from anywhere (and probably find what you’re selling at a lower price elsewhere), branding is more important than ever. All of the strongest brands have one thing in common: A clearly defined identity that they share with their consumers. By carefully curating a connected set of experiences (e.g., promotional campaigns), that identity is reinforced, and brand loyalty and business profitability are established.
All marketing and communication platforms rely on the foundation of a strong brand identity, and our digital branding capabilities are designed towards sharpening yours.
- Does your company’s name, personality, and purpose fit with its positioning and messaging?
- Is there a Social Media Manager to ensure that messaging remains consistant?
- What are the core values of your organization?
- Do you have a customer journey map?
- Your visual identity system: The logos, color, and typography that you use impact your company’s personality and how positively your messaging will be received.
What’s in a name? A lot when it comes to small-business success.
The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value, and uniqueness of the product or service you have developed.
In reality, any name can be effective if the appropriate marketing strategy backs it.
The name of your business is one of the few constants that will get the most use and longevity than any other investment you make for your business. The trick is to get it right in the first go, as a poor choice of business name could potentially limit or even negatively affect your business. Committing to a business name can be daunting; however, the right choice can be the key to your success.
Coming up with a good business name can be a complicated process. You might consider consulting an expert, especially if you’re in a field in which your company name may influence the success of your business. Naming firms have elaborate systems for creating new names, and they know their way around the trademark laws. They can advise you against bad name choices and explain why others are good aside from checking their copyrights.
A business slogan is a short phrase that serves as a brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand. Good slogans are also easily remembered and can become part of the cultural landscape of a society. Other names for slogans include taglines, straplines, end lines, signatures, and sometimes theme lines.
A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Package 3
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Logo
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Unlimited Revisions
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5 Options
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All Formats
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Logo Presentation
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12 Days Delivery
A vision statement is a short statement to define the core ideas shaping and directing your business. It’s a description of the long-term changes your company wants to achieve with its work, either by providing products or services. By writing a vision statement you outline the place where your organization is headed and define what the place will look like.
- A company uses a mission statement to explain its purpose(s) for being, in simple and concise terms.
- The statement of purpose or mandate focuses on what your group is doing in the present.
- The mission statement is usually one sentence or a short paragraph explaining its culture, values, and ethics.
- Mission statements serve several purposes, including motivating employees and reassuring investors of the company’s future.
A company profile is a professional introduction that aims to inform people about your products, services, and current status.
Package 2
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Max 30 Pages
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Open Source Files
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3 Design Options
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Hyperlink Pages
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7 Days Delivery
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Package 3
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50+ Pages
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Open Source Files
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3 Design Options
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Hyperlink Pages
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Print Version
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12 Days Delivery
A company overview (also known as company information or a company summary) is essential for a business plan. It’s an overview of the most crucial points about your company—your history, management team, location, mission statement, and legal structure. It usually appears after the executive summary in your business plan.
It is typically the shortest chapter of a business plan document, but that doesn’t reduce its importance. If you’re presenting this plan to people outside of your company, this is your opportunity to introduce yourself and your business, and you are going to want to put your best foot forward.
Package 2
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Max 30 Pages
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Open Source Files
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3 Design Options
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Hyperlink Pages
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7 Days Delivery
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Package 3
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50+ Pages
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Open Source Files
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3 Design Options
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Hyperlink Pages
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12 Days Delivery
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Print Version
Brand guidelines, also known as brand style guides, are essentially an instruction manual and rule book on how to communicate your brand. They lay out all the visuals’ details and important notes about the company’s voice, tone, and messaging.
Package 1
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Max 15 Pages
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Branded Logo
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Color Palette
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Logo Sizes
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Typography
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7 Days Delivery
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Package 2
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Max 20 Pages
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Branded Logo
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Color Palette
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Logo Sizes
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Typography
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Social Work Guide
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Digital Work Guide
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Print Work Guide
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15 Days Delivery
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Package 3
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50+ Pages
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Branded Logo
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Color Palette
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Logo Sizes
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Typography
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Social Work Guide
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Digital Work Guide
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Print Work Guide
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Stationery
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Outdoor Guide
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Office Branding
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Miscellaneous Branding
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30 Days Delivery
Package 1
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3 Pack Items
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Open Source Files
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1 Design Option
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1 Size For Any Pack
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Diet-cut Design
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5 Days Delivery
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Package 2
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7 Pack Items
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Open Source Files
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3 Design Option
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3 Size For Any Pack
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Diet-cut Design
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10 Days Delivery
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Package 3
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10+ Pack Items
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Open Source Files
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5 Design Option
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5 Size For Any Pack
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Diet-cut Design
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Ready For Print
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15 Days Delivery