JOB DESCRIPTION:

Drive sustainable financial growth through boosting sales and forging strong relationships with clients.

RESPONSIBILITIES:

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople 

REQUIREMENTS:

• Proven working experience as a business development manager, sales executive or a relevant role
• Proven sales track record
• Experience in customer support is a plus
• Proficiency in MS Office and CRM software (e.g. Sales force)
• Proficiency in English
• Market knowledge
• Communication and negotiation skills
• Ability to build rapport
• Time management and planning skills
• BSc/BA in business administration, sales or relevant fields.

JOB DESCRIPTION:

The MARKETING ACCOUNT MANAGER is the link between the client and the entire agency team. Along with their team the account manager acts as both the salesperson for the agency and as the client’s representative within the agency.

Responsibilities:

• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
• Managing, reviewing progress and delivering the client’s advertisement projects.
• Conducting meetings with the clients as well as informing them about the current work status of their projects.
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
• Monitoring work performance of colleagues and setting sales targets.
• Training new account executives.

SKILLS:

• Good leadership skills.
• Energy, enthusiasm and the ability to work under pressure to meet deadlines and demanding targets.
• Strong deals closing negotiation, and excellent communication (Verbal & Written) & interpersonal skills.
• High level of analytical and organizational skills, and excellent attention to detail.
• Real understanding of print and web advertising opportunities.

Creativity and innovation combined, along with commercial awareness.

JOB DESCRIPTION:

Copywriters are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

RESPONSIBILITIES:

• Writing clear and error-free content for a website that reflects the company’s voice.
• Meeting with clients to understand their message, brand voice and target audience.
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved.
• Interpreting creative direction and technical information and turning them into persuasive copy concepts.
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials.
• Working with clients to edit and modify to meet their content expectations.

SKILLS:

• Bachelor’s degree or equivalent experience in communication or marketing
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing

Creativity, adaptability and the ability to work collaboratively with a team

RESPONSIBILITIES:

• Crafting texts that are original and well-researched.
• Adhering to stipulated editorial guidelines.
• Tailoring his writing style to meet the needs of the target audience.
• Proofreading his assignments to correct errors before submission.
• Submitting completed assignments in the requisite document format.
• Storing copies of his completed assignments.
• Liaising with staff in other departments to ensure that his content attracts maximum reader engagement.
• Pitching new content ideas that further the company’s objectives.

SKILLS:

• Bachelor’s degree in English, Communication Studies, Journalism, or related field.
• Proven writing and research experience, preferably in a similar role.
• Advanced proficiency in all Microsoft Office applications.
• Attentive to detail.
• Ability to work with minimal supervision.
• Capacity to work on multiple writing projects simultaneously.
• Ability to tailor the writing style to suit the target audience.

Design a wide variety of things across digital and offline media.

RESPONSIBILITIES:

• Planning concepts by studying relevant information and materials.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Preparing finished art by operating necessary equipment and software.
• Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.
• Contributing to team efforts by accomplishing tasks as needed.
• Communicating with clients about layout and design.
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop.
• Reviewing final layouts and suggesting improvements when necessary.

SKILLS:

• Bachelor’s degree in graphic design or related field.
• Experience as a graphic designer or in related field.
• Demonstrable graphic design skills with a strong portfolio.
• Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator.
• A strong eye for visual composition.
• Effective time management skills and the ability to meet deadlines.
• Able to give and receive constructive criticism.
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
• Experience with computer-aided design.

RESPONSIBILITIES:

• Create and maintain the visual look for all work on an account, making sure the client’s marketing materials are visually engaging and that the selling message is clear.
• Direct the visual elements of the campaign whether it’s designing ads, websites, outdoor media, and brochures of an advertising company on behalf of its clients.
• Instruct a team of designers to execute the vision. Give clear direction to designers and Mac operators. Some ADs also get hands-on, producing many elements personally.
• Communicate with the copywriter to develop concepts for ad campaigns.
• Pitch concepts internally to the creative director or account team.
• Direct photo shoots and video shoots.

EDUCATION AND EXPERIENCE:

• Education:Bachelor’s degree with an emphasis on design, fine arts, graphic arts, or communications. 
• Experience: At least three years’ experience in advertising or design.

SKILLS: 

• An affinity for teamwork: The ability to work well with a copywriting partner is especially important.
• Strong ideation: Conceptual ability is particularly important for long-term campaigns.
• Insight: The ability to translate marketing strategy into persuasive layouts, logos, and packaging is also important.
• Computer skills: Experience with Photoshop, Illustrator, InDesign, Flash, and other programs can be critical, as well as with HTML and PHP. An AD will often work with a programmer or a user experience designer when developing websites with multiple applications and pages to ensure that the site’s graphics and technology work together seamlessly to achieve the desired goal.

Develop, implement, track and optimize our digital marketing campaigns across all digital channels.

RESPONSIBILITIES:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

SKILLS:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

The goal is to build and maintain updated and efficient computer systems and networks to optimize the role of technology on business sustainability.

RESPONSIBILITIES:

• Set up workstations with computers and necessary peripheral devices (routers, printers etc.)
• Check computer hardware (HDD, mouses, keyboards etc.) to ensure functionality
• Install and configure appropriate software and functions according to specifications
• Develop and maintain local networks in ways that optimize performance
• Ensure security and privacy of networks and computer systems
• Provide orientation and guidance to users on how to operate new software and computer equipment
• Organize and schedule upgrades and maintenance without deterring others from completing their work
• Perform troubleshooting to diagnose and resolve problems (repair or replace parts, debugging etc.)
• Maintain records/logs of repairs and fixes and maintenance schedule
• Identify computer or network equipment shortages and place orders

SKILLS:

• Proven experience as IT Technician or relevant position
• Excellent diagnostic and problem solving skills
• Excellent communication ability
• Outstanding organizational and time-management skills
• In depth understanding of diverse computer systems and networks
• Good knowledge of internet security and data privacy principles
• Degree in Computer Science, engineering or relevant field
• Certification as IT Technician will be an advantage (e.g. CompTIA A+, Microsoft Certified IT Professional)

RESPONSIBILITIES:

• Coordinate with the editor and the team members to identify photography needs
• Review photos, edit and make necessary changes
• Manipulate photos to achieve highest quality using the appropriate tools
• Ensure all photo equipment is used properly and order supplies as needed
• Liaise with editors, photographers and advertising reps and advise on future projects
• Stay up to date with new image editing technologies

REQUIREMENTS:

• Proven work experience as a photo editor
• Solid experience with digital technology and photo editing software packages (e.g., Photoshop, Pixlr and Affinity Photo)
• Strong photo editing skills and excellent portfolio
• Thorough knowledge of computer imaging, photographic techniques, studio management and color composition
• Creative mind with an eye for detail and storytelling skills
• Time-management and leadership skills
• BA degree in photography, visual arts, digital media or related field

Responsibilities:

• Take the brief to understand specifications and work closely with our art team to develop the concept
• Capture and process images until we achieve desired results
• Direct models for the poses, mood and overall feel of the product shots
• Constantly improve image quality using various editing methods
• Use and maintain modern and traditional technical equipment (cameras, lenses etc.)
• Arrange objects, scenes, lighting and background to adhere to specifications
• Ensure that all photo equipment is looked after and stored away correctly
• Archive photographic images and maintain database
• Keep abreast of photographic best practices and procedures
• Suggesting innovative ideas regarding lighting and shooting techniques 

SKILLS:

• Previous working experience as a Photographer for (x) years
• BA in Photography or similar relevant field
• Extensive and eye-catching portfolio
• Experience with traditional and modern photo equipment
• In-depth knowledge of photography software (Photoshop, Capture One, etc.)
• Outstanding organizational and time management skills
• Multi-tasking aptitude
• Excellent communication, interpersonal and presentation skills

Job Description:

• Identify potential clients to offer them advertising services
• Initiate discussions with customers through emails, calls, and scheduled meetings
• Deliver sales pitches convincing clients to subscribe for an advertising space
• Highlight the benefits of various ad services and their capacity to reach a target market
• Provide clients with advertising sales materials to aid them in choosing appropriate service
• Explain the features of available ad space and their accompanying rates
• Supervise the hiring and daily operations of advertising sales representatives
• Develop and implement standards for pricing to ensure optimal returns for an ad company, as well as a satisfied customer base
• Carry out market research to identify new techniques to advertising sales
• Proffer expert recommendations to clients on more suitable advertising service based on cost and viewership
• Collaborate with heads of various departments in an advertising company to take important decisions as related to choice of advertising media and advertising strategies
• Maintain good working relationship with clients to ensure effective business dealings
• Conduct price negotiations with clients on behalf of an advertising company to reach favorable prices for both parties
• Prepare advertising budgets, set targets, and assign job duties
• Review media placements and ad campaigns to ensure they meet all clients’ specifications.

Skills

• Education Skills: Bachelor’s degree or Master’ degree in marketing, advertising or business administration. 
• Relevant experience in sales
• Communication Skills: interacting with customers to offer advertising services, securing a deal or resolving customer complaint
• Decision-making Skills: able to take quick and appropriate decisions such that improves sales
• Management Skills: able to direct and supervise the activities of an advertising sales department to ensure work efficiency.

 A senior account manager works across a number of sectors, including advertising, digital and marketing. Their role is to oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential.

Job Description

• The day-to-day management of clients’ marketing and advertising campaigns
• Pro-active leadership that encourages teams to perform to the best of their ability
• Regular communication and liaison with clients at a senior level
• The organization of client feedback
• Generating accurate reports and status notifications
• Pitching fresh and innovative ideas to clients
• Completing projects to a specific schedule and within an agreed budget
• Using his knowledge and skills to push clients, the team and the agency in the most productive direction

Skills:

• Significant experience in professional client relationship management
• A solid background in advertising, design or marketing
• The ability to plan and strategize at a senior level
• A persuasive and confident approach to creative projects
• Excellent written and oral communication skills
• Effective team management capabilities
• A keen attention to detail and budgetary restraints
• Full awareness of creative processes and techniques – including digital platforms
• The willingness to develop ideas
• The ability to work as an authoritative figure in a busy team

RESPONSIBILITIES:

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

SKILLS:

• … years of experience as Search Engine Marketing Specialist or similar role
• … years of experience with planning and implementing a successful SEO strategy
• Proven success in SEO
• … years of experience web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Knowledge of HTML, CSS, JavaScript
• Ability to analyze data and provide evidence-based recommendations
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Degree in relevant quantitative fields.

The traffic manager will create detailed schedules, set deadlines at each stage of the project, and will also make sure that work is distributed equally and fairly between creative teams and other departments. If too much work is coming into the agency, and resources are in short supply, the traffic manager can work with account managers and the creative department to move deadlines, or hire additional help in the form of freelancers and temporary contractors. The traffic manager will constantly monitor this process, often with the help of a trafficking system, and will be able to make adjustments accordingly.

The traffic manager work also closely with the media director to strategize media budgets and ad placement. When the traffic manager does their job correctly, they will be considered a quiet hero. Everything is running smoothly, due to their schedules and input, and the client is happy. When the traffic manager does a poor job, everyone notices. Deadlines are not met, rush fees are paid, teams are overworked, and clients can quit the agency due to the logistical mess. It’s a very important role. 

Education and Training

A traffic manager will be expected to have a bachelor’s degree in the field of advertising, marketing, or some other business-related field. However, as is often the case, considerable agency experience, especially in traffic management or project management will be considered.

Skills

Traffic managers are very organized and detail-oriented. As a traffic manager, you will be expected to lead people and teams under tight deadlines and will need to be cool under pressure. You should be a people-person, as much of your daily duties will revolve around interaction with different members of each department. You should be good at problem-solving, and also be proficient in traffic management software.

Job Description

On daily basis:

• Meet with the heads of departments to learn about the status of existing projects, and details about new projects coming into the agency.
• Create a schedule for new jobs, and assign those tasks using the trafficking system in place (this is usually done with software, and many tasks are automated).
• Review current and future timelines and job statuses with the heads of department, and if necessary, the individuals working on the jobs.
• Reschedule projects based on new or changing priorities. This often happens when clients initiate rush jobs, or the agency becomes involved in a pitch.
• Report to management about the current workflow, and communicate any possible issues with too much, or too little, work coming into the agency.
• Work with the accounting and production departments on invoicing and possible additional costs due to rush fees, or unexpected deadlines.
• Work with freelancers and temporary contractors, getting them up to speed on jobs they will assist with. 

Responsibilities:

• Conceptualizing creative ideas with clients.
• Testing and improving the design of the website.
• Establishing design guidelines, standards, and best practices.
• Maintaining the appearance of websites by enforcing content standards.
• Designing visual imagery for websites and ensuring that they are in line with branding for clients.
• Working with different content management systems.
• Communicating design ideas using user flows, process flows, site maps, and wireframes.
• Incorporating functionalities and features into websites.
• Designing sample pages including colors and fonts.
• Preparing design plans and presenting the website structure.

SKILLS:

• A relevant diploma in a related field.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
• Proficiency in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
• Good understanding of content management systems.
• Good understanding of search engine optimization principles.
• Proficient understanding of cross-browser compatibility issues.
• Excellent visual design skills.
• Up-to-date experience with international web protocols, standards, and technologies.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.
• Excellent communication skills.

Web developers design and build websites. They are typically responsible for the appearance, of the site and technical aspects, such as site speed and how much traffic the site can handle. Web developers may also create site content that requires technical features.

They are sometimes known as web designers or full-stack developers if they can do both front-end and back-end development.

Responsibilities:

• Website and software application designing, building, or maintaining.
• Using scripting or authoring languages, management tools, content creation tools, applications, and digital media.
• Conferring with teams to resolve conflicts, prioritize needs, develop content criteria, or choose solutions.
• Directing or performing Website updates.
• Developing or validating test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
• Editing, writing, or designing Website content, and directing team members who produce content.
• Maintaining an understanding of the latest Web applications and programming practices through education, study, and participation in conferences, workshops, and groups.
• Back up files from Web sites to local directories for recovery.
• Identifying problems uncovered by customer feedback and testing, and correcting or referring problems to appropriate personnel for correction.
• Evaluating code to ensure it meets industry standards, is valid, is properly structured, and is compatible with browsers, devices, or operating systems.
• Determining user needs by analyzing technical requirements.

Requirements:

• Bachelor’s degree in Web development or related field
• Solid knowledge and experience in programming applications.
• Proficient in JavaScript, HTML, CSS.
• Proficient in My SQL.
• Dedicated team player.
• Ability to thrive in a fast-paced environment.
• Solid ability in both written and verbal communication.
• Knowledge of programming language and technical terminology.
• Able to develop ideas and processes and clearly express them.
• High degree of independent judgment.
• Able to solve complex problems.

JOB DESCRIPTION

• Develop strategies and tactics to get the word out about the company and drive qualified traffic to its front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for the company’ website and blog that attracts and converts its target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

SKILLS

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends…)
• Experience in setting up and optimizing Google Ad words campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field